FOUNDED BY ROWAN BIDDISCOMBE, A DIRECTOR OF PHOTOGRAPHY WITH A PROFOUND UNDERSTANDING OF THE INDUSTRY, THIS RENTAL SERVICE SPECIALIZES IN UNIQUE CAMERA RIGS TAILORED TO THE SPECIFIC NEEDS OF TECHNICAL CREWS. LOCATED IN THE VIBRANT HEART OF EAST LONDON, PARALLAX IS NOT JUST CONVENIENTLY SITUATED BUT IS ALSO A BUSTLING HUB FOR CREATIVE MINDS. OFFERING A VARIETY OF EXCLUSIVE RIGS, THE RENTAL SERVICE PRIDES ITSELF ON CUSTOMIZATION. WHETHER FILMMAKERS REQUIRE A SPECIALIZED RIG FOR A PARTICULAR SHOT OR HAVE A UNIQUE VISION THAT DEMANDS ENTIRELY NEW EQUIPMENT. BEYOND SIMPLY RENTING OUT EQUIPMENT, THE SERVICE PROVIDES TOOLS THAT ENHANCE CREATIVITY AND ELEVATE PROJECTS. THEIR MISSION IS TO SUPPORT FILMMAKERS IN REALIZING THEIR VISIONS BY OFFERING CUTTING-EDGE AND INVENTIVE GEAR.